The case for doing it differently.
Most web builders trap you. Swift is built to set you free. Here is exactly what that means.
90+ mobile PageSpeed. Not a target. A guarantee.
Google's PageSpeed score is one of the clearest signals of how fast your site actually is. A score below 50 means slow. A score above 90 means your site is faster than roughly 90% of the web.
Every Swift site is built on Astro, a modern framework that generates pure static HTML at build time. There is no server rendering on request, no JavaScript framework adding weight, no plugin stack loading in the background. Just clean HTML, minimal CSS, and a handful of optimised assets.
That is why Swift can guarantee 90+ on mobile. The architecture makes it structurally difficult to score below that. If a site delivered by Swift does not hit 90+, the build is not complete.
Beyond loading fast, there is a direct connection to your Google rankings. Since 2021, Google's Core Web Vitals are an official ranking signal. A slow site sits lower in search results. A fast site gets shown to more people searching for exactly what you offer. A 90+ PageSpeed score is not just a technical achievement: it is one of the most effective things you can do for your visibility in Google.
What you own
- The source code (GitHub repository)
- The hosting account (Vercel)
- The domain (Cloudflare)
- All credentials and logins
At handover, Swift has no ongoing access. Everything is yours.
You own the site. Not a subscription to it.
When you build on Squarespace, Wix, or Shopify, you are renting space on their platform. The moment you stop paying, the site goes dark. You cannot export it cleanly. You cannot hand it to another developer without starting over.
Swift builds on open-source tools: Astro, Tailwind CSS, Vercel, Cloudflare. Every account is registered in your name. The code is in your GitHub repository. At launch, all credentials are handed over. If you ever want to hire another developer to modify your site, you can. If you want to move to a different host, you can.
There is no exit fee because there is no exit. You own it from day one.
One payment. Then it is yours forever.
The average small business on Squarespace pays between $40 and $80 per month, or $480 to $960 per year, indefinitely. Over five years, that is up to $4,800 in platform fees alone, before you factor in plugin costs, ecommerce fees, or paying someone to manage it.
A Swift website costs between $899 and $1,899 once. After that, the only recurring cost is your domain renewal: roughly $15 to $20 per year, billed directly to you by Cloudflare at their cost price.
Vercel's free tier comfortably hosts static sites like these with zero monthly charge.
The same tools used by serious engineering teams.
Astro is not a beginner framework. It is the same tool used by teams at companies like Netlify, The Guardian, and others building performance-critical web properties. Vercel hosts Next.js (which they built), along with thousands of production sites at scale.
The practical result: no database to attack, no plugin vulnerabilities to patch, no CMS login to compromise. A static site is inherently more secure than a WordPress site because there is no moving backend.
When something breaks on a WordPress site, it is usually a plugin conflict or a CMS update. There is nothing equivalent to break on an Astro site.
Sydney-based. You deal with the builder, not a middleman.
Swift is not a marketplace or an agency. There are no account managers, no offshore contractors, and no project management software between you and the person building your site.
When you send a message, the person building your site reads it and responds personally. When the build is complete, it is handed over by the same person who built it.
Swift is based in Sydney, NSW. All communication is in plain English, in Australian time zones.
Sydney, NSW
Australian time zones. Direct communication. No hand-offs.
Choose your package and get started.
Pick a tier, submit your brief, and your build begins within one business day.